Consumer Planning Manager at Guinness Nigeria Plc Recruitment

Guinness Nigeria Plc Recruitment

Guinness Nigeria Plc recruitment & employment portal 2022 is now open for interested candidates with OND. This Guinness Nigeria Plc job vacancy is open to all qualified candidates.


About The Company:

Guinness Nigeria Plc is a member of Diageo Group the world’s leading premium Drinks producing Company and operates in 180 countries. Guinness Nigeria is the only Total Beverage Alcohol Company in Nigeria with a wide portfolio of brands catering to non-alcohol and alcohol drinkers, with non-alcoholic beverages, Spirits, Lager & Beers. The size and scale of our operations require that we collaborate with entrepreneurs who act as our business partners in various territories. Join Guinness Nigeria Plc careers team today, and be part of our success story.

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Distributors Needed at Guinness Nigeria Plc, Jobs in Nigeria, Career and Job V
Guinness Nigeria Plc recruitment is to fill the position below:

Job Title: Consumer Planning Manager – Spirits & RTDs – Shopper Insights Pan
Job ID: JR1066760
Location: Ikeja, Lagos
Job type: Full Time
Worker Type: Regular

About the Role

  • The Consumer Planning Manager Spirits must ensure that brand strategy & communication is founded upon a deep understanding of the consumer.
  • The role drives world class understanding of consumer attitudes, motivations and trends that can be used to grow our Mainstream and International Premium Spirit brands.
  • The role is the custodian of consumer insights, and build an understanding of the consumer, which is based on opportunities and challenges, thorough & grounded, compelling / easy to understand, proactive & timely.
  • The role is the custodian of Shopper insights, and build an increasingly important understanding of the shopper, as Off-trade contribution continues growing.
  • The role delivers Measurement and Evaluation for key advertising and promotional projects

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Your Role

  • Proactively defines & communicates market, categories, and brands opportunities for growth, and articulates what it will take to realize these opportunities
  • Externally attentive -to culture, trade and consumer trends, and marketplace dynamics, to detect the factors that could positively or negatively impact growth.
  • Support development & implementation of brand strategy and communication by facilitating a deep understanding of the consumer and shopper.
  • Seeks out deep consumer insight and implications that will drive penetration growth
  • Transform research outputs into simple, practical implications
  • Fuels the business with consumer/ shopper led provocations and understanding to instigate change
  • Synthesizes data and understanding from multiple sources -quantitative and qualitative and joins the dots in a relevant, practical way
  • Ensure that consumer knowledge is clearly reported and interpreted within the framework of brand related issues
  • Lead regular brand activity reviews, keeping the brand teams informed and updated
  • Custodian of brand building thinking (DWBB/NGM) for Spirits and the shopper vertical
  • Ensures learnings from measurement & evaluation are applied to increase productivity of our A&P spend
  • Ruthlessly prioritizes and focuses on tasks that add maximum value to Diageo, stops or delegates everything else.

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Experience Required

  • University Degree in Marketing / Business or other related field preferred though not crucial. Postgraduate Qualifications an advantage
  • 3-5 years’ experience either within an FMCG organisation with a planning, brand & consumer focus, or a related agency background
  • Experience in both quantitative and qualitative research techniques
  • Experience of the Beverage industry is helpful however not crucial
  • Validated and strong Brand and Trade marketing experience (3 – 5 years)
  • Developing or Experienced level on all Marketing Functional capabilities
  • Can demonstrate excellent Commercial judgement & skill.
  • Is experienced at handling key partners nationally & internationally.

Application Closing Date
Not Specified.

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How to Apply
Interested and qualified candidates should:
Click here to apply online

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